Lessons for Baltimore, from Detroit

Baltimore has been used as an example many times by Detroiters about what it did as a city to turn around its downtown, to revamp its waterfront and breathe life back into a city. Now, with its Mayor recently convicted of taking gift cards as bribes and using gift cards that should have been used as gifts for the needy, Baltimore can and should learn from Detroit.

The Mayor of Baltimore refuses to resign after her conviction last week, saying she still has Baltimore's interest at heart. If the Mayor truly had Baltimore's interest at hear she would step down as Mayor, end the drama and let the city move forward without her. If she does not step down, then a cloud will continue to hover around the city.

With the Mayor staying in office, the city cannot move forward. Businesses will not want to do business with the city, its bond rating could be in jeopardy due to the volatile situation in the city, with a lack of uncertainty as to what may happen with or with out the Mayor, and the continued scrutiny of the Mayor.

There is no doubt that the Mayor's attorneys are advising the Mayor to stay put. It provides leverage in negotiating a settlement and a platform for her to speak. But her speech will be limited by what her attorneys tell her she can or cannot say, pending the legal action against her.

Now it is easy for me to sit here in Detroit and be critical of a Mayor who I don't know in a city that I have only visited. But, I can speak from experience about what a city needs to do to move forward and beyond the negative stories that have traumatized a city, a region and a state.

The Mayor of Baltimore and the President of Baltimore's City Council should learn from Detroit. Step down as Mayor. If she is not going to step down, then the President of Council should ask for her resignation, being to create a transition plan, meet with local business, community, labor and faith-based leaders. Travel to Annapolis and meet with the state legislative and executive leadership and begin to make the plans for taking Baltimore back and shift the focus from scandal to hope and opportunity, faith and transparency, accountability and action.

Restoring stability, gaining trust and rebuilding Detroit’s future.

By Daniel Cherrin

One year ago, then Detroit City Council President Ken Cockrel became Detroit’s 61^st Mayor, after Kwame Kilpatrick resigned. Then Mayor Cockrel, assumed the leadership of a city very much in trouble. At the time, the magnitude of Detroit’s budget problems were unknown, people sat in city hall pushing paper, our auto industry’s infrastructure was crumbling, the Nation was about to elect its first African American President, America’s economic climate worsened, and the world would soon be coming to Detroit for the NCAA Final Four Men’s Tournament.

Ken Cockrel inherited a city in shambles, not as the “elected mayor,” but as a public servant, called to duty and asked to serve. At the time, his 11-year political-career as a Wayne County Commissioner, City Council Member and City Council President prepared him to assume his new role as Mayor. As Mayor, Cockrel, looked forward to creating an open and transparent culture, stabilizing a city, restoring trust in city government and the office of mayor.

In the brief eight months he served as Detroit’s Mayor, Cockrel was often criticized for moving to slow. But moving slow was the most appropriate strategy for coming into the middle of an established administration at a time when he had to campaign for office twice, while still trying to run the city. Slow, calculated and strategic moves, based on facts and sound public policy, rather than politics or pressure, was how Cockrel stabilized the city. It took time to get a handle of the city’s finances and come up with a plan to not just reduce the deficit, but to eliminate it, balance the budget and turn in all of the city’s financial reports in on time, to help restore Detroit’s credit rating lost due to so much uncertainty in the city.

He began to create a process to repair and rebuild a fractured and aging city government and change the corporate culture, to restore stability in our city and restore our tainted image.

As we have all seen, as city council president, as mayor, and again as city council president, Cockrel is a person with tremendous integrity. As Mayor, he put substance before showmanship and worked to secure meaningful reform for Detroit.

Cockrel served as our Mayor at the perfect time. As mayor, he shifted our region’s focus from the scandals of the past to rebuilding for our future. At the time he became mayor, he did not seek the position, and yet he rose to the challenge.

As Cockrel’s Communications Director and Press Secretary, I was given the opportunity to participate in a number of discussions and decisions affecting our city. I was always impressed, when Cockrel made decisions not because of politics, but because it was good public policy … Not because it would get him elected, but because it made sense … Not because it was what someone wanted, but because it was what the city needed.

This past May, the voters (or lack thereof) did not give Cockrel the opportunity to act on his plans to restore financial stability to the city, to restore the trust back in the Office of Mayor and to find new hope and opportunity to secure Detroit’s future for the next generation.

Although Cockrel’s work continues as President of the Detroit City Council, there is no doubt in my mind of Ken Cockrel’s place in Detroit’s history. He became Mayor not out of desire, but out of need. He served as Mayor with honor, integrity and class. His agenda is Detroit’s agenda. Cockrel remains at the base of Detroit’s foundation and best represents the City’s future. Ken Cockrel was the right person at the right time to lead this city and created the process by which fiscal stability could be restored, trust, and set the tone for Detroit’s new beginning.

Daniel Cherrin is the former Communications Director/Press Secretary for the City of Detroit and to Detroit Mayor Kenneth V. Cockrel Jr. He is now President of North Coast Strategies, which provides cutting edge practical advice where government action or inaction, litigation vulnerability or complex regulatory requirements will impact your reputation and bottom-line. You can reach Cherrin at dcherrin@NorthCoastStrategies.com or (313) 300-0932.

Detroit will benefit when Chicago lands the 2016 Olympics

On October 2, the City of Chicago will appear before the International Olympic Committee (IOC) and plead its case to host the 2016 Olympic games. They are competing against Rio de Janeiro, Madrid and Tokyo.

In the past, Detroit also appeared before the IOC, and bid for the 1944, 1952, 1956, 1960 and 1968 Olympics. While we lost each bid, we moved on to enhance a number of buildings throughout the city, including many of those at Wayne State University.

While Detroit competes to restore its public image, we should work with Chicago to support their bid to win the right to host the 2016 Olympics. If they win, we win. While hotels along Chicago’s Magnificent Mile and along their Lakeshore Drive will sell out, there is a good chance that Detroit and the State of Michigan will reap some benefit. For example, while Chicago’s O’Hare and Midway Airports may be crowded, some travelers, including those on Delta/Northwest, may just choose to fly-in to Detroit Metro, rent-a-car and perhaps check out our region’s cultural, culinary and athletic treasures. We could also host a number of Olympic delegations, as they need a place to train and get acclimated to the time changes and American culture. Facilities at any of our state’s universities not to mention our diverse topography make Michigan a great place to train and prepare for the Olympics in 2016.

Chicago has a lot to gain economically from hosting the Olympics. Studies show the Games could generate $13.7 billion in economic activity from 2011-2021. But Detroit and the State of Michigan also have a lot to gain. It is our chance to be a co-host, along America’s North Coast, and welcome the world to the region and to the Great Lakes. So let’s support our neighbor to the west. We often compare ourselves to the Windy City as a place we would like to be. So for now, let’s offer our support and resources to win the games, not just for Chicago and the Great Lakes but also for the United States of America.

Daniel Cherrin is the former Communications Director/Press Secretary for the City of Detroit and to Detroit Mayor Kenneth V. Cockrel Jr. He is now President of North Coast Strategies, which provides cutting edge practical advice where government action or inaction, litigation vulnerability or complex regulatory requirements will impact your reputation and bottom-line. You can reach Cherrin at dcherrin@NorthCoastStrategies.com or (313) 300-0932.

Raising cash through social media

In 2008, The Columbus Foundation pioneered a new online giving resource, called PowerPhilanthropy, connecting central Ohio nonprofit organizations with potential donors. Nonprofits interested in being included provide information on their organization and activities through the online Nonprofit Toolkit located on the Foundation’s website. Potential donors search the PowerPhilanthropy database and read profiles of nonprofits in their community, which include information on their programs, finances, management, and services. Access to this information improves donors' understanding of the organization and helps them decide where to give. Soon, there will be a similar effort underway among Detroit nonprofits. It comes at a time when fundraising is down and the need for additional resources is up.

To improve the efforts of various nonprofits to profit from social media fundraising, NonProfit 2.0 (Change.org) offers the following tips (which I am posting verbatim here):

Newsweek said it best: "Suddenly, all the world is a-Twitter." Simple and powerful, Twitter is a must for nonprofit organizations. I created and manage a portal to nonprofits on Twitter @nonprofitorgs and based on my experience using site, I have crafted ten of my favorite Twitter Tips for beginners:

1. Authenticity before marketing. Have personality. Build community. -- Those nonprofits who are most successful at utilizing social networking Web sites like Twitter, Facebook, and MySpace know from trial, error, and experience that a “marketing and development approach” on social networking sites does not work. Simply put, it comes across as lame. Traditional marketing and development content is perfectly fine for your Web site and e-mail newsletters, but Web 2.0 is much more about having personality, inspiring conversation, and building online community. Nowhere is this more true than on Twitter. Relax, experiment, let go a bit… find your voice. Be authentic.
2. Be nice. Be thankful. Reply and Retweet! -- Twitter functions much like Karma. The nicer you are to people in the Twitterverse, they nicer they are to you in return. The more you ReTweet (RT) others, the more they will RT your Tweets in return. And whether it’s Twitter, MySpace, Facebook or YouTube, if someone does something nice for you in the public commons of Web 2.0, it is always a good practice to send them a message of “Thanks… much appreciated!”. Kindness and appreciation will make you stand out from the others and makes an excellent impression.
3. Follow everyone who follows you. -- This is a hard one for a lot of nonprofits. They want to keep their “Home” view clutter free and controlled and only follow a select few. Honestly, they only want to follow those whose Tweets that they are really interested in reading. But I say this often… “This time it is not about you, it is about them.” Web 1.0 communications is all about us and our messaging i.e, your Web site and e-mail newsletter. Web 2.0 is all about your supporters and their messaging. It’s better to create a personal Twitter profile in order to only follow those select few you are interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. avatar, it is a mistake to not follow all your followers in return. Why?
4. Twitter is about conversation -- You can’t have a conversation on Twitter if you are not following your followers. It is a one-sided relationship. They can’t message you on Twitter if you are not following them. It’s a snub. Let’s face it… people on Twitter want to be followed. That’s what the site is about! How can you build community on Twitter if you won’t even participate with your followers? Have a look around Twitter… you will see the most successful, ReTweeted nonprofits follow everyone who follows them.
5. Use “Favorites” to organize the chaos and feature your most important Tweets! -- So, if you are going to follow everyone who follows your organization (which is hopefully thousands of people) then “favorite” Tweets by those who you are most interested in reading and favorite your most important Tweets. The favorites option on Twitter is a simple, excellent tool to help you organize the chaos.
6. Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. Provide value to your followers, not chit-chat! -- It’s one thing to chit-chat about the weather, your headache, or how you need coffee to wake up in the morning on your personal profile on Twitter, but it’s quite another if you are active on the Twitterverse via your organizational profile. The messages you send reflect upon your organization. Example of what not to Tweet: “Such-and-such Nonprofit got stuck in traffic this morning. Ugh! I need coffee and a vacation… and I think I am getting a headache!” No one likes a whiner and this just makes it sound like Such-and-Such Nonprofit is not a fun place to work. People follow you because they want good content from your organization on subjects relevant to your mission. Make sure your Tweets provide value and are Re-Tweetable.
7. Don’t only Tweet your own content -- Twitter is a news source. Participate in news. Tweet articles or blog posts by your favorite newspapers, bloggers, or other nonprofits (yes... other nonprofits! Find allies, build relationships). If it is a good read or a good resource, it reflects well upon your organization that you Tweeted it. There is also a good chance you might get ReTweeted if the article is deemed timely and worthy by the Twitterverse.
8. Send messages, but not via auto-responders --There are tools out there that will automatically message your new followers. Don’t use them. It’s Spam. It’s not authentic. It’s not human. It's lazy marketing. I think this cartoon sums up auto-responders perfectly.
9. Don’t worry about those that “unfollow” you -- It’s easy to feel slighted when someone stops following you. What did I say? Did I do something wrong? Let it go. Who knows why they followed you in the first place. Give it no more than 3 seconds thought and then move on.
10. Limit your Tweets to 5 per day, and no more than 6! -- I have been polling on Twitter and the Twitterverse has revealed that less is more when it comes to Tweeting.

Twitter is what you make of it. You get out of Twitter what you put into it. This is the same of all Web 2.0 social networking sites. Twitter is a fun, valuable tool that can drive significant traffic to your Web site (start watching your Web site referral logs!) and help build and strengthen your brand in the online world of Web 2.0, but just like Facebook and MySpace, Twitter requires time and energy to produce results. You get out of it what you put into it. If you do one Tweet a week, you will get the results of one Tweet. But if you Tweet 4 times daily Monday through Friday… you will get the results of 20 Tweets weekly.

Again, it’s about community building around your mission and programs. Just having profile on Twitter (or MySpace, or Facebook) does not magically produce any results. You have to work these profiles. Find the person on your staff who loves Web 2.0 and enjoys working the sites and/or find a marketing/pr intern from your local university that needs to do a senior project! If they are getting college credit, then you know they have to stay around for at least a semester.

The advice outlined below is general advice applied to for profits as it is not-for-profits. To all of us, now is the time to experiment and become comfortable with social media. In fact, it is time we embrace it. We should learn to say what we need to say, not just in 30 second or 90 second elevator pitches, but in 140 characters or less. We need to refine our key messaging into the screen of our cell phone, we need to learn to verbalize what we can tweet. And we need to become familiar with how messages are conveyed now and well into the future. Just as my 6 year old can pick up my iPhone to use one of the apps I downloaded for her, soon she will be sending tweets to her friends.

GM -- Blazing a path and resetting trends

With the re-emergence of a new GM today marks the beginning of the end of an era of doing business, not just for GM, but for a majority of companies around the world.  GM has historically been a leader of trends.  Trends in cars, technology and design. 

Today, GM became the corporate poster-child for what companies must do to not just survive in today's economy, but thrive as a leaner, more efficient company, that focuses on the fundamentals while laying the groundwork for industrial growth.  

The auto industry, like a majority of industries has changed. Companies, no matter how large or small realize that they must not only listen to their customers, they need to be responsive and work to build and keep relationships with them. It is a new day for GM, Detroit, the auto industry and corporations around the world.  

Now GM just needs to get the word out about what they are doing, how they are doing it, and bring us all out for the ride.