Tuesday, January 12, 2010
Until recently, there were only two eras of marketing. But times are changing. Here are some approaches that successful brands are using to push past the rest of the pack.
Posted by Daniel Cherrin at 9:27 PM
Businesses often find themselves navigating a complex environment that requires dealing simultaneously with litigation, governmental and regulatory actions, media scrutiny, and public perception. Often times, business strategy demands a multi-disciplinary approach of legal action, public relations and government relations. Knowing where these issues collide can help protect your reputation and enhance your position in the marketplace.