Until recently, there were only two eras of marketing. But times are changing. Here are some approaches that successful brands are using to push past the rest of the pack.
Tuesday, January 12, 2010
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About Me
- Daniel Cherrin
- Daniel Cherrin became Detroit’s lead spokesperson and brand builder following a tumultuous period in Detroit’s history. Cherrin helped restore the integrity back to the office of Mayor and the trust back to city government. He was appointed by Detroit’s 61st Mayor, Kenneth V. Cockrel Jr. as the Communications Director and Press Secretary for the City of Detroit in September 2008. As Detroit’s Chief Communications Officer, Cherrin was responsible for creating, implementing and expanding strategic communications strategies for America’s 11th largest city. Cherrin is an attorney, lobbyist and PR executive with 12 years of experience providing senior public relations and government relations counsel to a variety of companies. He blends his legal expertise and litigation experience with deep public policy insight and strategic communications capabilities for clients in the public eye. Cherrin is now the President of North Coast Strategies, a strategic communications and public affairs firm where the law, politics and public opinion collide. He also is the managing member of the Cherrin Law Group, a public policy and government relations law firm.
North Coast Strategies
Where law, politics and the media collide
Cherrin Law Group
A Politically Savvy, Business-Oriented Law Firm
